Which three factors does Stripe evaluate for assessing risk?

The selection of clarity of product description, availability of business information, and business website as factors that Stripe evaluates for assessing risk is rooted in the importance of transparency and credibility in establishing trust with customers and financial partners.

When a business has a clear product description, it helps mitigate misunderstandings and sets appropriate expectations for the customer, reducing the chance for disputes that could arise from perceived discrepancies. Similarly, the availability of business information—such as company registration details and contact information—provides assurance to both the customers and Stripe about the legitimacy and professionalism of the business. Lastly, having a well-structured and informative business website serves as a hub for customers to engage with the business. It reinforces trust and allows Stripe to verify that the products and services offered align with what is being presented.

Together, these elements contribute to a comprehensive risk evaluation because they showcase the business’s commitment to transparency and reliability—hallmarks of a trustworthy merchant which Stripe considers essential for minimizing risk in transactions. These factors highlight Stripe's focus on ensuring that merchants are legitimate and that customer transactions are more likely to be safe and fraud-free.