Which of the following details is important for reporting in an Express or Custom platform?

Aggregated merchant reporting is crucial for reporting in an Express or Custom platform because it provides a comprehensive overview of merchant performance metrics across various dimensions. This type of reporting allows platforms to effectively analyze and track the financial activities of their merchants, including sales data, chargebacks, refunds, and more. By aggregating this information, a platform can glean insights that are essential for making informed business decisions, evaluating merchant success, and optimizing the overall platform experience.

Such reporting enhances transparency and facilitates better management of relationships with merchants, ensuring they have access to the performance data they need to thrive. The ability to view aggregated data ultimately supports more strategic planning and resource allocation for both the platform and its merchants.

In contrast, details like total monthly sales volume, customer satisfaction ratings, and payment processing times, while valuable in their own right, do not encapsulate the broader view that aggregated merchant reporting offers. Each of those elements might provide insights into specific aspects of the business but lack the comprehensive analysis that aggregated reporting provides.