What should NOT be considered when setting up a fraud prevention strategy in a checkout flow?

When establishing a fraud prevention strategy within a checkout flow, the focus is primarily on security measures and ensuring the legitimacy of transactions. Simplifying the checkout process for better sales does not align with the core objective of fraud prevention. While a streamlined checkout can enhance user experience and potentially increase conversions, it may compromise security if not handled carefully.

In contrast, focusing on customer relationship management, implementing CAPTCHA, and collecting CVC and ZIP codes are all essential components of a robust fraud prevention strategy. These measures help authenticate users, discourage automated attacks, and verify that the transaction details match the customer's payment method, respectively. Therefore, prioritizing simplicity in the checkout process over necessary security measures creates a gap that fraudsters may exploit.