What is the primary function of Stripe's Sigma product?

The primary function of Stripe's Sigma product is to create custom SQL reports. Sigma allows users to analyze their financial data directly from their Stripe account using SQL queries. This capability enables businesses to tailor their reports to fit their specific needs, offering them deeper insights into their transactions, customer behavior, and overall financial performance.

Sigma's strength lies in its ability to access real-time data and facilitate complex queries, empowering users to generate valuable insights without requiring extensive knowledge of data analysis tools or programming languages. Businesses can quickly adapt and respond to their data needs, boosting their operational efficiency and decision-making processes.

The other options focus on different aspects of Stripe’s functionality. Automating payment processing is a core feature of Stripe's platform, enabling seamless transactions. Integrating third-party payment gateways allows businesses using Stripe to connect with various payment services but does not pertain to the reporting capabilities that Sigma offers. Managing subscription billing is crucial for businesses that operate on a subscription model but does not address the data analysis and reporting functions that Sigma primarily provides.