If there's a price decrease, what must the client notify customers about?

When a company decides to implement a price decrease, it is important to notify customers before the billing cycle restarts. This communication is essential because it ensures that customers are informed of the new pricing structure, allowing them to understand how the change affects their upcoming charges. Informing customers prior to the next billing cycle fosters transparency and builds trust, as customers feel valued and informed about their subscriptions.

Notifying customers at this point ensures that they have adequate time to review the new pricing and decide if they wish to continue with the service under the adjusted terms. Failing to provide this notification could lead to confusion or dissatisfaction among customers who might otherwise expect to be charged according to the previous pricing.